2020 May 7 Big opportunities come infrequently. When it is raining gold, reach for a bucket, not a thimble. –Warren Buffett, 2009 letter to shareholders of Berkshire Hathaway This idea from Warren Buffett during the Great Recession is worth serious consideration for artists. Major economic downturns do not happen often,…
Continue ReadingCategory: Words
Tom Libertiny is an award-winning composer, author, photographer, and director. He creates stories with intention across words, visuals, and music.
2020 | Movies | Client vs. Customer
2020 March 3 Joséphine Bonaparte, Empress of France, was a self-taught master of client service. Without her diplomatic work there wouldn’t have been an Emperor Napoléon Bonaparte or French Empire. In the 2020 April issue of Elusive Story, I tell the nearly unbelievable story of Joséphine’s rise to Empress. But…
Continue Reading2019 | Movies | Katrina Van Tassel | Spirit of Love
2019 October 28 Katrina Van Tassel. She’s the whisp of a character who is barely mentioned in Washington Irving‘s story The Legend of Sleepy Hollow. Irving’s glimpses of Van Tassel show her as “the young love interest.” But, she’s the driver behind the actions of Ichabod Crane and Abraham Van Brunt.…
Continue Reading2019 | Words | Multiplatform Storytelling | Part 3
2019 July 21 Ankh is an interactive rock opera that combines music, fashion, and technology while telling the story of two people involved in a very personal civil rights battle. Multiplatform Storytelling vs. Multimedia From the beginning, Ankh was designed to tell the story through Multimedia–specifically through its live performances,…
Continue Reading2019 | Words | Multiplatform Storytelling | Part 2
2019 June 24 Caroline Six is a singer, songwriter, and musician in Michigan. Or is she? In Null Paradox, the Interactive Rock opera, we’ve learned that the character Annabelle is Victoria’s confidant, Although, after Victoria spies Annabelle having a conversation with The Bully, Victoria has some questions to ask her…
Continue Reading2019 | Words | Multiplatform Storytelling | Part 1
2019 June 23 From my perspective, multiplatform storytelling means exactly what the phrase suggests: telling a compelling story through different forms of media. Writing, photography, film, music, live performance, and video games each offer distinct possibilities. The goal is not simply to repeat the same material in another format but…
Continue Reading2019 | Words | Finding Your Ideal Client
2019 June 13 This is a story for small and mid-size businesses. The ones who have been around for at least 2 years. Why? The strategy for startups is significantly different. I’ll cover that area in a future series of stories. “This story isn’t for Fortune 500 companies.” Who Is…
Continue Reading2019 | Words | Funding for the Arts
2019 May 21 Many industries use The 3-Legged Stool metaphor to describe the foundation of success. The metaphor is based on the minimum number of points needed to define a 2-dimensional plane in 3-dimensional space. This lead to the development of the actual 3-legged stool, having the minimum number of…
Continue Reading2019 | Movie | Editorial vs Commercial | Part 4
2019 May 12 How To decide your Artistic Identity and Business Focus | Part 4 Business Focus | Today vs. Tomorrow In my previous story, we looked at comparing where you are Today with where you want to be Tomorrow from both an artistic and business perspective. In the example Strategy…
Continue Reading2019 | Movie | Editorial vs Commercial | Part 3
2019 May 9 How To decide your Artistic Identity and Business Focus | Part 3 Business Focus | Entrepreneur There’s an element of being an entrepreneur in all of these choices | editorial photoshoots commercial photoshoots something new (entrepreneur) That’s where we left off in Part 2 of this series. …
Continue Reading