Tom Libertiny is an award-winning composer, author, photographer, and director. He creates stories with intention across words, visuals, and music.
2020 April 17 “…and so we decided to develop our new product based on who we didn’t want as a client.” I’ve used this unconventional long-term strategy to launch successful businesses, help not-for-profit organizations (NGO) to grow, and to teach strategic planning during interactive training retreats. Competitive Intelligence According to…
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2020 May 7 Big opportunities come infrequently. When it is raining gold, reach for a bucket, not a thimble. –Warren Buffett, 2009 letter to shareholders of Berkshire Hathaway This idea from Warren Buffett during the Great Recession is worth serious consideration for artists. Major economic downturns do not happen often,…
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2020 March 3 Joséphine Bonaparte, Empress of France, was a self-taught master of client service. Without her diplomatic work there wouldn’t have been an Emperor Napoléon Bonaparte or French Empire. In the 2020 April issue of Elusive Story, I tell the nearly unbelievable story of Joséphine’s rise to Empress. But…
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2019 October 28 Katrina Van Tassel. She’s the whisp of a character who is barely mentioned in Washington Irving‘s story The Legend of Sleepy Hollow. Irving’s glimpses of Van Tassel show her as “the young love interest.” But, she’s the driver behind the actions of Ichabod Crane and Abraham Van Brunt.…
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2019 July 21 Ankh is an interactive rock opera that combines music, fashion, and technology while telling the story of two people involved in a very personal civil rights battle. Multiplatform Storytelling vs. Multimedia From the beginning, Ankh was designed to tell the story through Multimedia–specifically through its live performances,…
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2019 June 24 Caroline Six is a singer, songwriter, and musician in Michigan. Or is she? In Null Paradox, the Interactive Rock opera, we’ve learned that the character Annabelle is Victoria’s confidant, Although, after Victoria spies Annabelle having a conversation with The Bully, Victoria has some questions to ask her…
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2019 June 23 From my perspective, multiplatform storytelling means exactly what the phrase suggests: telling a compelling story through different forms of media. Writing, photography, film, music, live performance, and video games each offer distinct possibilities. The goal is not simply to repeat the same material in another format but…
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2019 June 13 This is a story for small and mid-size businesses. The ones who have been around for at least 2 years. Why? The strategy for startups is significantly different. I’ll cover that area in a future series of stories. “This story isn’t for Fortune 500 companies.” Who Is…
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2019 May 21 Many industries use The 3-Legged Stool metaphor to describe the foundation of success. The metaphor is based on the minimum number of points needed to define a 2-dimensional plane in 3-dimensional space. This lead to the development of the actual 3-legged stool, having the minimum number of…
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2019 May 12 How To decide your Artistic Identity and Business Focus | Part 4 Business Focus | Today vs. Tomorrow In my previous story, we looked at comparing where you are Today with where you want to be Tomorrow from both an artistic and business perspective. In the example Strategy…
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