2021 October 21 The mission of my Concept Photography book (upcoming), is to describe my process for going from concept to completed photograph. It’s also an introduction to the wonderful group of people who were an important part of the process. While there are many ways to get from A…
Continue ReadingCategory: Words
Tom Libertiny is an award-winning composer, author, photographer, and director. He creates stories with intention across words, visuals, and music.
2021 | Visuals | Concept Photography Book | Casting Talent
2021 October 15 The mission of my Concept Photography book (upcoming), is to describe my process for going from concept to completed photograph. It’s also an introduction to the wonderful group of people who were an important part of the process. While there are many ways to get from A…
Continue Reading2021 | Visuals | Concept Photography Book | Process Overview
2021 October 6 The mission of my Concept Photography book (upcoming), is to describe my process for going from concept to completed photograph. It’s also an introduction to the wonderful group of people who were an important part of the process. While there are many ways to get from A…
Continue Reading2020 | Movies | Positive Viewpoints During a Challenging Year
2020 October 10 I believe we can all agree that 2020 has been a year of learning and change to put my positive viewpoint on it. I’ve been fortunate to have long-ago ended my lease on office space. The many benefits, including gaining back two hours of my day by…
Continue Reading2020 | Words | Brand Review for Artists
2020 September 21 A Practical Guide to Intentional Artistic Identity Brand. Branding. Brand identity. Visual language. Artistic voice. Artist statement. These words can feel overwhelming or overly corporate. After working with many creators, the documents and processes around artistic identity really come down to two main types: Brand Strategy (your…
Continue Reading2020 | Words | User Experience for Artists | Make Paying You as Intentional as Your Work
2020 September 1 User experience has entered everyday language in many fields. For artists and creators, the term reduces to a single, practical question: Did the client or patron have a good experience working with you from the first conversation through delivery of the work and final payment? When artists…
Continue Reading2020 | Words | Will a Social Media Strategy Built for Inbound Visual Audiences Serve Artists Well?
2020 July 21 Will a social media marketing strategy designed for inbound visual audiences deliver strong results for artists seeking collectors, supporters, and opportunities? Immediate reactions often take the form of two questions: How could it? What distinguishes it from other approaches, and why consider it at all? The decisive…
Continue Reading2020 | Visuals | Airlines and Artists | Pull Out of Your Dive
2020 June 16 Many of us love to travel and we’ve embraced the motto Getting there is half the fun! This seemed to be true for most forms of travel, particularly airline travel. That is until 4 key events happened. 1978 Airline Deregulation Act End of long-term airline profitability September…
Continue Reading2020 | Words | Recession | A Good Time to Start or Expand Your Art Business? | Part 2
2020 May 29 What we do know, however, is that occasional outbreaks of those two super-contagious diseases, fear and greed, will forever occur in the investment community. The timing of these epidemics will be unpredictable. And the market aberrations produced by them will be equally unpredictable, both as to duration…
Continue Reading2020 | Words | Competitive Intelligence | Does it Lead to a Good Business Strategy?
2020 April 17 “…and so we decided to develop our new product based on who we didn’t want as a client.” I’ve used this unconventional long-term strategy to launch successful businesses, help not-for-profit organizations (NGO) to grow, and to teach strategic planning during interactive training retreats. Competitive Intelligence According to…
Continue Reading