2023 April 13 Marketing the Arts to Death | How Lazy Language is Killing Culture. The book is about how the arts use outdated, hackneyed, and often meaningless promotional language to appeal to diminishing audiences of aging fans. And it’s about creating a new, relevant, persuasive language that appeals to…
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Tom Libertiny is an award-winning composer, author, photographer, and director. He creates stories with intention across words, visuals, and music.
2023 | Visuals | Funding for the Arts | Joan Jett
2023 April 3 Joan Jett is my hero. Yes, there’s her music, live performances, and fantastic attitude. But the main reason why I love her is that she’s self-made. After an enormous amount of rejections from just about everyone in the music industry, she rolled up her sleeves, formed her…
Continue Reading2023 | Words | Reducing Advertising Costs for Artists with Customer Lifetime Value
2023 April 2 Artists often ask how to lower their advertising expenses. The conversation usually centers on conversion metrics such as: Cost Per Click (CPC) Cost Per Unique Landing Page View (CPULPV) Four Key Performance Indicators The goal of any creative business is to generate sustainable income. Most artists and…
Continue Reading2022 | Visuals | Silent Night | Christmas Music
2022 December 22 Just in time for Christmas! Silent Night by Underground Aces. Available from Amazon, Apple, Google Play, Pandora, Spotify, and TikTok. Here’s the video of our song with lyrics. Underground Aces I founded Underground Aces as a musical forum to release new, original music with a group of worldwide…
Continue Reading2022 | Visuals | Funk Music | Back to my Music Roots
2022 April 27 Funk music meets Classical music. Sounds bizarre, but those were the two genres that I fell in love with as a little kid. Classical music was always playing in our home because of my parent’s love for it. I still remember the thrill of attending my first…
Continue Reading2022 | Visuals | Dolby Atmos for Music | Love at First Hear
2022 February 20 If you’re a movie fan, you’ve probably heard of Dolby Atmos. But what about Dolby Atmos for music? I’ve experimented with Atmos as a listener, music writer, and mixer for months. Bottom line: It’s the new high bar for music reproduction. Brief History of Dolby Atmos While…
Continue Reading2021 | Visuals | Build a Professional and Successful Social Media Presence
2021 December 10 This article is for artists (painters, photographers, illustrators, sculptors, digital creators, and multimedia storytellers) who want to grow an authentic audience while sharing their work with intention. In today’s creator economy, many artists use social media not just to post finished pieces, but to build genuine connections…
Continue Reading2021 | Visuals | Concept Photography Book | What Is It?
2021 December 6 The mission of my Concept Photography book (upcoming), is to describe my process for going from concept to completed photograph. It’s also an introduction to the wonderful group of people who were an important part of the process. While there are many ways to get from A…
Continue Reading2021 | Visuals | Concept Photography Book | Lookbook
2021 November 3 The mission of my Concept Photography book (upcoming), is to describe my process for going from concept to completed photograph. It’s also an introduction to the wonderful group of people who were an important part of the process. While there are many ways to get from A…
Continue Reading2021 | Visuals | Concept Photography Book | Key Color Selection
2021 October 26 The mission of my Concept Photography book (upcoming), is to describe my process for going from concept to completed photograph. It’s also an introduction to the wonderful group of people who were an important part of the process. While there are many ways to get from A…
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