Marketing the Arts | to Death
Marketing the Arts to Death | How Lazy Language is…
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How To | Fund the Arts
Many industries use The 3-Legged Stool metaphor to describe the…
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Recession | A Good Time to Start or Expand Your Business? | Part 1
“Big opportunities come infrequently. When it’s raining gold, reach for…
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Advertising Techniques | Promotions
While most households may not use the term cash flow,…
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Strategic Marketing & Advertising | Part 2
It’s no surprise that word-of-mouth remains the best method of…
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Competitive Intelligence | Does it Lead to a Good Business Strategy?
“…and so we decided to develop our new product based…
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Client vs. Customer
Joséphine Bonaparte, Empress of France, was a self-taught master of…
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Advertising | Finding Your Ideal Client | Strategy
This is a story for small and mid-size businesses; the…
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Start-up Financing
Many industries use The 3-Legged Stool metaphor to describe the…
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Advertising | Finding Your Ideal Client
This story isn’t for Fortune 100 companies. Large companies that…
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