Marketing the Arts | to Death

Marketing the Arts | to Death

Marketing the Arts to Death | How Lazy Language is…

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Funding the Arts

How To | Fund the Arts

Many industries use The 3-Legged Stool metaphor to describe the…

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Recession A Good Time to Start or Expand Your Business | Part 1

Recession | A Good Time to Start or Expand Your Business? | Part 1

“Big opportunities come infrequently.  When it’s raining gold, reach for…

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Advertising Techniques

Advertising Techniques | Promotions

While most households may not use the term cash flow,…

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Strategic Marketing & Advertising

Strategic Marketing & Advertising | Part 2

It’s no surprise that word-of-mouth remains the best method of…

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Competitive Intelligence

Competitive Intelligence | Does it Lead to a Good Business Strategy?

“…and so we decided to develop our new product based…

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Client vs Customer

Client vs. Customer

Joséphine Bonaparte, Empress of France, was a self-taught master of…

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Advertising Finding Your Ideal Client Strategy

Advertising | Finding Your Ideal Client | Strategy

This is a story for small and mid-size businesses; the…

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Start-up Financing

Many industries use The 3-Legged Stool metaphor to describe the…

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Advertising Finding Your Ideal Client

Advertising | Finding Your Ideal Client

This story isn’t for Fortune 100 companies. Large companies that…

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