Tom Libertiny is an award-winning composer, author, photographer, and director. He creates stories with intention across words, visuals, and music.
2017 March 21 Gone are the days of fancy buildings, huge newsroom, studios, fact checkers, editors–the whole hierarchy of major news organizations. Does this mean there’s no more news in print, on the web, or on TV? Obviously not. But the business case for major news organizations is long gone because almost…
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2017 March 14 I remember thinking when I first read John Kotter’s book Leading Change: “…this is a great book for businesses, but it would be an extremely helpful first read for entrepreneurs and people who are just getting started in business.” That was several years ago. After organizing and…
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2017 March 11 We’ve all attended meetings where a group of people sit around a table and simply read a play-by-play of what they’ve accomplished or hope to accomplish in a certain period of time. This is not an effective meeting. There are plenty of platforms that allow for project…
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2017 March 8 We’ve all had those days: too much to do. Instead of taking a step forward, it’s easier to tread water. Or go hide from the world. The vast majority of the time, this is a temporary affliction and we generally figure out the next step forward. Or…
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2017 February 28 Blue Ocean Strategy, is an excellent marketing strategy book! One that I regularly reference Check it out on Amazon.com. Here’s a little bit about the book from the authors: The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is…
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2017 February 27 People who can spread ideas–win. A wonderful video by Seth Godin. Key points: Market to the extremists in a market: early adopters, innovators, laggards. These are the people who care. Figure out who cares and connect to them. READY TO EXPLORE THE FULL PROCESS? Join our community…
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2017 February 26 But let me tell you when I might demand that you take my name off the door. That will be the day when you spend more time trying to make money and spend less time trying to make advertising–our kind of advertising. –Leo Burnett READY TO EXPLORE…
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2017 February 21 Video is the future of social media. Not surprising, since it remains the best method for communicating critical information AND provoking a particular feeling in people. In 15 to 60 seconds a successful video must accomplish the same things that a 90 minute feature film accomplishes. Plot |…
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2016 August 13 As an artist, the biggest challenge I’ve had is how to successfully get the word out about my art. I’ve tried everything from traditional media ads (TV, radio, newspapers, billboards) to social media (Websites, YouTube, Facebook, Instagram, Pinterest, Twitter, Google Ads, etc.), to stores (Amazon, Etsy, Apple,…
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2016 March 18 Successful advertising with everyday people The reality about successful advertising is that it must elicit that special marketing phrase: A call to action. In-other-words: it needs to compel the person who watches the advertisement to spend their time and money on the service or product being advertised.…
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