2026 July 10 Most artists eventually confront the same question. A collector admires a limited-edition book or a singular work but cannot pay the full amount at once. Should the artist extend credit or propose more flexible payment arrangements? Such offers can feel generous. In many industries they count as…
Continue ReadingTag: Business of Creating
Tom Libertiny is an award-winning composer, author, photographer, and director. He creates stories with intention across words, visuals, and music.
2024 | Words | Partnership with Artificial Intelligence | 6 Predictions
2024 October 11 As a kid, I read Ayn Rand, Frank Herbert, Franz Kafka, Arthur C. Clarke, Ernest Hemingway, and many other great writers. Like them, my motivation has always been to tell a good story. With the ongoing Artificial Intelligence (AI) revolution occurring in the arts and business, I’m…
Continue Reading2024 | Words | 6 Classical Music Rules
2024 July 17 I was fortunate to have parents who forced me to start taking piano lessons each day after school when I was in 2nd grade, something I initially hated doing. Thanks to my teacher’s infinite patience, she also taught me how to read and write music. In hindsight,…
Continue Reading2024 | Visuals | Live Event Promotion | Success and Failure
2024 May 14 After decades of success and failure in live event promotion, here’s what I’ve learned. Since I’m starting the process of promoting Null Paradox for a 2025 tour in the US, I’ll give you specific examples related to this live tour. Time | 6 to 12 months Phase 1…
Continue Reading2023 | Visuals | Discover Your Ideal Client | Update
2023 May 22 This article is an update to my 2019 article: Finding Your Ideal Client. The most valuable clients are not simply the ones who pay you. They are the ones you genuinely enjoy working with and who allow you to generate revenue efficiently. These two goals (enjoyment and…
Continue Reading2023 | Visuals | Copyright Law and Artificial Intelligence
2023 May 7 With many copyright law questions related to the development of art, including music and images, and the use of Artificial Intelligence, I went straight to the source by conversing with the ChatGPT AI. One of the recurring themes, to the point that it seemed like a hard-coded boilerplate…
Continue Reading2023 | Words | Redefining the Hollywood Business Relationship
2023 April 23 In the mid-2000s, Walking Dead creator Robert Kirkman’s quest was to create the anti-Marvel with a flesh-chomping pop-culture phenomenon. But his bigger challenge: redefining how Hollywood works. Getting Started Kirkman’s game plan was to take his Walking Dead comic book series and turn it into a TV…
Continue Reading2023 | Words | Marketing the Arts to Death
2023 April 13 Marketing the Arts to Death | How Lazy Language is Killing Culture. The book is about how the arts use outdated, hackneyed, and often meaningless promotional language to appeal to diminishing audiences of aging fans. And it’s about creating a new, relevant, persuasive language that appeals to…
Continue Reading2023 | Visuals | Funding for the Arts | Joan Jett
2023 April 3 Joan Jett is my hero. Yes, there’s her music, live performances, and fantastic attitude. But the main reason why I love her is that she’s self-made. After an enormous amount of rejections from just about everyone in the music industry, she rolled up her sleeves, formed her…
Continue Reading2020 | Visuals | Airlines and Artists | Pull Out of Your Dive
2020 June 16 Many of us love to travel and we’ve embraced the motto Getting there is half the fun! This seemed to be true for most forms of travel, particularly airline travel. That is until 4 key events happened. 1978 Airline Deregulation Act End of long-term airline profitability September…
Continue Reading