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Category: Articles

Tom Libertiny, Libertiny, Thomas Libertiny, Marketing Strategy
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Successful Marketing Strategy in 6 Steps

A robust marketing strategy is the lifeblood of a successful business plan. It’s your blueprint for how your business will captivate, engage, and maintain your…

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Tom Libertiny, Customer Lifetime Value
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Increase Profits with Customer Lifetime Value

While endless conversion ratios and Key Performance Metrics (KPI) are available for advertising performance analysis, Customer Lifetime Value (CLV) is one of the key metrics…

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Tom Libertiny, Family and Food, Retail Strategy
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Retail Strategy Success in 3 Steps

B2C revenue growth while maintaining or increasing net margin is one of the most challenging arenas to succeed in, particularly when you include the unification…

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Tom Libertiny, Advertisement Testing with Artificial Intelligence
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Advertisement Testing with Artificial Intelligence

I met Derek Sivers a few years after he founded CDBaby.com. Since then, he sold the company and has lived all over the world, leaving…

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Tom Libertiny, eLearning Videos Create Valuable Client Relationships
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eLearning Videos Create Valuable Client Relationships

When using Customer Relationship Management (CRM) tools like SalesForce, the relationship aspect is often relegated to an automated pipeline of  Emails asking: “How can I…

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