This story isn’t for Fortune 100 companies. Large companies that have been around for a while are more willing to develop an advertising strategy that has measurables other than increasing revenue. “Increasing brand awareness…” comes to mind. That’s partly due to the traditional advertising industry’s success at changing the story from revenue to other measurables…
Results and conclusions from my biannual survey of the entertainment industry for 2018. Results and observations from my 2016 entertainment survey of men are available HERE. If you have any questions or suggestions, please feel free to Contact Me. Observations This year, men started showing signs of attending events on a weekly basis (Reference | Chart…
Results and conclusions from my biannual survey of the entertainment industry for 2018. Results and observations from my 2016 entertainment survey of women are available HERE If you have any questions or suggestions, please feel free to Contact Me. Observations 1. For women who watch movies at theaters, pricing was a major consideration. In most…
We’ve recently completed a two-month long process of interviewing people for a job. Over 300 hundred people applied and, as usual, it was as much of a learning process for us as it was for the people we interviewed. Over the last 10 years, we’ve developed a process of screening applicants that addresses both our…
“What if you could make a movie that cut out studios entirely, allowing the filmmaker to do as he or she pleased?” Steven Soderbergh’s upcoming movie Logan Lucky puts into place a system that is designed to end the way most visual artists work with traditional studios, much as CDBaby, MP3.com, and Apple iTunes ended…
Joan Jett is my hero. Yes, there’s her music, live performances, and wonderful attitude. But the main reason why I love her is that she’s self-made. After an enormous amount of rejections from just about everyone in the music industry, she simply rolled up her sleeves, formed her own music label, and did it all…
Being an entrepreneur is a dream that many of us have. Back in the beginning of 2017 March I started a survey to find out what your thoughts were about starting your own business. I’ve posted the results in this article in 4 visuals that tell your story. A Few Words About What You Said…
In an ideal world, the quality of your content (writing and performance/acting) and production (scenic design, costume/wardrobe, hair and makeup, locations, cinematography, lighting, sound, editing, color correcting) would be of equal quality. But, sometimes time and cost don’t allow for both. So which should you choose? Content While quality production can add the ultimate glow…
Gone are the days of fancy buildings, huge newsroom, studios, fact-checkers, editors–the whole hierarchy of major news organizations. Does this mean there’s no more news in print, on the web, or on TV? Obviously not. But the business case for major news organizations is long gone because almost every one of them is already dead. Death by a…
I remember thinking when I first read John Kotter’s book Leading Change: “…this is a great book for businesses, but it would be an extremely helpful first read for entrepreneurs and people who are just getting started in business.” That was several years ago. After organizing and facilitating many seminars for entrepreneurs and small business…