A robust marketing strategy is the lifeblood of a successful business plan. It’s your blueprint for how your business will captivate, engage, and maintain your…
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Increase Profits with Customer Lifetime Value
While endless conversion ratios and Key Performance Metrics (KPI) are available for advertising performance analysis, Customer Lifetime Value (CLV) is one of the key metrics…
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Retail Strategy Success in 3 Steps
B2C revenue growth while maintaining or increasing net margin is one of the most challenging arenas to succeed in, particularly when you include the unification…
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Advertisement Testing with Artificial Intelligence
I met Derek Sivers a few years after he founded CDBaby.com. Since then, he sold the company and has lived all over the world, leaving…
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eLearning Videos Create Valuable Client Relationships
When using Customer Relationship Management (CRM) tools like SalesForce, the relationship aspect is often relegated to an automated pipeline of Emails asking: “How can I…
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