2017 March 21 Gone are the days of fancy buildings, huge newsroom, studios, fact checkers, editors–the whole hierarchy of major news organizations. Does this mean there’s no more news in print, on the web, or on TV? Obviously not. But the business case for major news organizations is long gone because almost…
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Tom Libertiny is an award-winning composer, author, photographer, and director. He creates stories with intention across words, visuals, and music.
2017 | Words | Leading Change
2017 March 14 I remember thinking when I first read John Kotter’s book Leading Change: “…this is a great book for businesses, but it would be an extremely helpful first read for entrepreneurs and people who are just getting started in business.” That was several years ago. After organizing and…
Continue Reading2017 | Words | Predicting the Future | 50 Years
2017 March 12 I remember watching Stanley Kubrick’s movie 2001 a Space Odyssey. Sure, the International Space Station (ISS) isn’t quite what he had in mind for his commercial space station with its hotel and spacious accommodations. And we don’t yet have a permanent base on our Moon. But with…
Continue Reading2017 | Words | Effective Meetings
2017 March 11 We’ve all attended meetings where a group of people sit around a table and simply read a play-by-play of what they’ve accomplished or hope to accomplish in a certain period of time. This is not an effective meeting. There are plenty of platforms that allow for project…
Continue Reading2017 | Movies | In Through the Out Door
2017 March 10 I’m a huge fan of music album artwork. Particularly album artwork that clearly has a concept and story that’s being told in support of the music contained on the album. One of my all time favorite albums, from both a music perspective and album cover concept perspective,…
Continue Reading2017 | Words | Are You Swimming or Treading Water
2017 March 8 We’ve all had those days: too much to do. Instead of taking a step forward, it’s easier to tread water. Or go hide from the world. The vast majority of the time, this is a temporary affliction and we generally figure out the next step forward. Or…
Continue Reading2017 | Movies | Null Paradox | Addiction
2017 March 3 Addiction | “…compulsive engagement in rewarding stimuli, despite adverse consequences…” It’s one of the underlying themes of the relationship between the characters of Gertrude & Grace in the books, music, and live show from our Null Paradox interactive rock opera. While Gertrude is addicted to Grace’s extroverted,…
Continue Reading2017 | Words | Make the Competition | Irrelevant
2017 February 28 Blue Ocean Strategy, is an excellent marketing strategy book! One that I regularly reference Check it out on Amazon.com. Here’s a little bit about the book from the authors: The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is…
Continue Reading2017 | Visuals | People Who Can Spread Ideas | Win
2017 February 27 People who can spread ideas–win. A wonderful video by Seth Godin. Key points: Market to the extremists in a market: early adopters, innovators, laggards. These are the people who care. Figure out who cares and connect to them. READY TO EXPLORE THE FULL PROCESS? Join our community…
Continue Reading2017 | Visuals | Advertising Advice | Leo Burnett
2017 February 26 But let me tell you when I might demand that you take my name off the door. That will be the day when you spend more time trying to make money and spend less time trying to make advertising–our kind of advertising. –Leo Burnett READY TO EXPLORE…
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