2020 July 21 Will a social media marketing strategy designed for inbound visual audiences deliver strong results for artists seeking collectors, supporters, and opportunities? Immediate reactions often take the form of two questions: How could it? What distinguishes it from other approaches, and why consider it at all? The decisive…
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2020 June 16 Many of us love to travel and we’ve embraced the motto Getting there is half the fun! This seemed to be true for most forms of travel, particularly airline travel. That is until 4 key events happened. 1978 Airline Deregulation Act End of long-term airline profitability September…
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2020 May 29 What we do know, however, is that occasional outbreaks of those two super-contagious diseases, fear and greed, will forever occur in the investment community. The timing of these epidemics will be unpredictable. And the market aberrations produced by them will be equally unpredictable, both as to duration…
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2020 April 17 “…and so we decided to develop our new product based on who we didn’t want as a client.” I’ve used this unconventional long-term strategy to launch successful businesses, help not-for-profit organizations (NGO) to grow, and to teach strategic planning during interactive training retreats. Competitive Intelligence According to…
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2020 May 7 Big opportunities come infrequently. When it is raining gold, reach for a bucket, not a thimble. –Warren Buffett, 2009 letter to shareholders of Berkshire Hathaway This idea from Warren Buffett during the Great Recession is worth serious consideration for artists. Major economic downturns do not happen often,…
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2020 March 3 Joséphine Bonaparte, Empress of France, was a self-taught master of client service. Without her diplomatic work there wouldn’t have been an Emperor Napoléon Bonaparte or French Empire. In the 2020 April issue of Elusive Story, I tell the nearly unbelievable story of Joséphine’s rise to Empress. But…
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2019 October 28 Katrina Van Tassel. She’s the whisp of a character who is barely mentioned in Washington Irving‘s story The Legend of Sleepy Hollow. Irving’s glimpses of Van Tassel show her as “the young love interest.” But, she’s the driver behind the actions of Ichabod Crane and Abraham Van Brunt.…
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2019 July 21 Ankh is an interactive rock opera that combines music, fashion, and technology while telling the story of two people involved in a very personal civil rights battle. Multiplatform Storytelling vs. Multimedia From the beginning, Ankh was designed to tell the story through Multimedia–specifically through its live performances,…
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2019 June 24 Caroline Six is a singer, songwriter, and musician in Michigan. Or is she? In Null Paradox, the Interactive Rock opera, we’ve learned that the character Annabelle is Victoria’s confidant, Although, after Victoria spies Annabelle having a conversation with The Bully, Victoria has some questions to ask her…
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2019 June 23 From my perspective, multiplatform storytelling means exactly what the phrase suggests: telling a compelling story through different forms of media. Writing, photography, film, music, live performance, and video games each offer distinct possibilities. The goal is not simply to repeat the same material in another format but…
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