2017 February 28 Blue Ocean Strategy, is an excellent marketing strategy book! One that I regularly reference Check it out on Amazon.com. Here’s a little bit about the book from the authors: The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is…
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2017 February 27 People who can spread ideas–win. A wonderful video by Seth Godin. Key points: Market to the extremists in a market: early adopters, innovators, laggards. These are the people who care. Figure out who cares and connect to them. READY TO EXPLORE THE FULL PROCESS? Join our community…
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2017 February 26 But let me tell you when I might demand that you take my name off the door. That will be the day when you spend more time trying to make money and spend less time trying to make advertising–our kind of advertising. –Leo Burnett READY TO EXPLORE…
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2017 February 25 For a vibrant website, one that has helpful content for your customers and is easily indexed (Search Engine Optimized–SEO), it must include these 5 items: Designed to be Mobile Friendly This means that your customers and potential customers can easily view and use your website on smartphones and…
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2017 February 24 The interview itself is the purpose of the work [not the story]. Dave Isay. Ask the big life questions. Pour your attention into the interview. Be an active participant in the conversation. Remember it’s not the “story” that matters. Say thank you. Dave Isay: Everyone around you…
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2017 February 22 The Story of Maybe “Maybe.” When you’ve asked a person out for coffee and their response is “maybe” that’s the equivalent to a Facebook “Like.” Their response could mean: If I don’t have something else to do, let’s have coffee. If something better doesn’t come along, we can…
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2017 February 21 Video is the future of social media. Not surprising, since it remains the best method for communicating critical information AND provoking a particular feeling in people. In 15 to 60 seconds a successful video must accomplish the same things that a 90 minute feature film accomplishes. Plot |…
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2017 February 19 We’re not there to give the client what they want. We’re there to give the client what they need. –David Droga, Creative Chairman, Droga5 Create what you know. –Sal Maskela, YouTube and TV host
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2017 February 16 “The number of people visiting YouTube is up by 40% year on year,” [Susan Wojcicki, CEO of YouTube] declared. Wooooo! “Watch time is growing by 50% year on year.” Wooooo! “YouTube reaches more 18 to 49 year olds on mobile alone than any cable network.” Wooooo! Learn…
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2017 February 15 VIMEO (Originally known as “Video + Me” and now part of Google) is known as the go-to video website for high quality film and video. Here’s their take on the key attributes of a killer product video: Context Show and tell Tell your story Beautify your home…
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