Will a social media marketing strategy that’s designed for an Inbound Business-to-Consumer (B2C) relationship have similar results to an Inbound…
SUCCESSFUL SOCIAL MEDIA STRATEGY | Video
5 Things Your Video Must Include | Video is the future of social media. Not surprising, since it remains the…
AIRLINES | Pull Out of Your Dive
I’m a travel aficionado thanks to my parents–they opened my eyes to the benefits of travel when I was very…
RECESSION | A Good Time to Start or Expand Your Business? | Part 2
“What we do know, however, is that occasional outbreaks of those two super-contagious diseases, fear and greed, will forever occur…
MARKETING | the Arts to Death
Marketing the Arts to Death | How Lazy Language is Killing Culture. “The book is about how the arts use…
FUND THE ARTS | How To
Many industries use The 3-Legged Stool metaphor to describe the foundation of success. The metaphor is based on the minimum…
RECESSION | A Good Time to Start or Expand Your Business? | Part 1
“Big opportunities come infrequently. When it’s raining gold, reach for a bucket, not a thimble.” | Warren Buffett, 2009 letter…
ADVERTISING TECHNIQUES | Offering Credit
While most households may not use the term cash flow, they’re very aware of the philosophy behind the term since…
STRATEGIC MARKETING | Finding the 2nd Person
It’s no surprise that word-of-mouth remains the best method of advertising. But contrary to what seems logical, your successful marketing…
COMPETITIVE INTELLIGENCE | Does it Lead to a Good Business Strategy?
“…and so we decided to develop our new product based on who we didn’t want as a client.” I’ve used…
CLIENT VS. CUSTOMER
Joséphine Bonaparte, Empress of France, was a self-taught master of client service. Without her diplomatic work, there wouldn’t have been…
ADVERTISING STRATEGY | Find Your Ideal Client
This is a story for small and mid-size businesses; the ones who have been around for at least 2 years….