“My aim is to put down on paper what I see and what I feel in the best and simplest…
BRANDING | What Is It?
Brand, branding, brand analysis, brand identity, brand guide, brand review, brand strategy. This list could go on forever. After having…
CUSTOMER SERVICE | The Basics
User Experience (UX) is one of those management phrases that has come into vogue over the last few years. Thankfully…
SOCIAL MEDIA MARKETING | Will B2C Work for B2B?
Will a social media marketing strategy that’s designed for an Inbound Business-to-Consumer (B2C) relationship have similar results to an Inbound…
SUCCESSFUL SOCIAL MEDIA STRATEGY | Video
5 Things Your Video Must Include | Video is the future of social media. Not surprising, since it remains the…
AIRLINES | Pull Out of Your Dive
I’m a travel aficionado thanks to my parents–they opened my eyes to the benefits of travel when I was very…
RECESSION | A Good Time to Start or Expand Your Business? | Part 2
“What we do know, however, is that occasional outbreaks of those two super-contagious diseases, fear and greed, will forever occur…
MARKETING | the Arts to Death
Marketing the Arts to Death | How Lazy Language is Killing Culture. “The book is about how the arts use…
FUND THE ARTS | How To
Many industries use The 3-Legged Stool metaphor to describe the foundation of success. The metaphor is based on the minimum…
RECESSION | A Good Time to Start or Expand Your Business? | Part 1
“Big opportunities come infrequently. When it’s raining gold, reach for a bucket, not a thimble.” | Warren Buffett, 2009 letter…
ADVERTISING TECHNIQUES | Offering Credit
While most households may not use the term cash flow, they’re very aware of the philosophy behind the term since…
STRATEGIC MARKETING | Finding the 2nd Person
It’s no surprise that word-of-mouth remains the best method of advertising. But contrary to what seems logical, your successful marketing…