Year: 2020

2020 September 21 A Practical Guide to Intentional Artistic Identity Brand. Branding. Brand identity. Visual language. Artistic voice. Artist statement. These words can feel overwhelming or overly corporate. After working with many creators, the documents and processes around artistic identity really come down to two main types: Brand Strategy (your…

2020 September 1 User experience has entered everyday language in many fields. For artists and creators, the term reduces to a single, practical question: Did the client or patron have a good experience working with you from the first conversation through delivery of the work and final payment? When artists…

2020 July 21 Will a social media marketing strategy designed for inbound visual audiences deliver strong results for artists seeking collectors, supporters, and opportunities? Immediate reactions often take the form of two questions: How could it? What distinguishes it from other approaches, and why consider it at all? The decisive…

2020 June 16 Many of us love to travel and we’ve embraced the motto Getting there is half the fun! This seemed to be true for most forms of travel, particularly airline travel. That is until 4 key events happened. 1978 Airline Deregulation Act End of long-term airline profitability September…

2020 May 29 What we do know, however, is that occasional outbreaks of those two super-contagious diseases, fear and greed, will forever occur in the investment community. The timing of these epidemics will be unpredictable. And the market aberrations produced by them will be equally unpredictable, both as to duration…

2020 May 7 Big opportunities come infrequently. When it is raining gold, reach for a bucket, not a thimble. –Warren Buffett, 2009 letter to shareholders of Berkshire Hathaway This idea from Warren Buffett during the Great Recession is worth serious consideration for artists. Major economic downturns do not happen often,…