2017 March 12 I remember watching Stanley Kubrick’s movie 2001 a Space Odyssey. Sure, the International Space Station (ISS) isn’t quite what he had in mind for his commercial space station with its hotel and spacious accommodations. And we don’t yet have a permanent base on our Moon. But with…
Continue Reading
2017 March 11 We’ve all attended meetings where a group of people sit around a table and simply read a play-by-play of what they’ve accomplished or hope to accomplish in a certain period of time. This is not an effective meeting. There are plenty of platforms that allow for project…
Continue Reading
2017 March 10 I’m a huge fan of music album artwork. Particularly album artwork that clearly has a concept and story that’s being told in support of the music contained on the album. One of my all time favorite albums, from both a music perspective and album cover concept perspective,…
Continue Reading
2017 March 8 We’ve all had those days: too much to do. Instead of taking a step forward, it’s easier to tread water. Or go hide from the world. The vast majority of the time, this is a temporary affliction and we generally figure out the next step forward. Or…
Continue Reading
2017 March 3 Addiction | “…compulsive engagement in rewarding stimuli, despite adverse consequences…” It’s one of the underlying themes of the relationship between the characters of Gertrude & Grace in the books, music, and live show from our Null Paradox interactive rock opera. While Gertrude is addicted to Grace’s extroverted,…
Continue Reading
2017 February 28 Blue Ocean Strategy, is an excellent marketing strategy book! One that I regularly reference Check it out on Amazon.com. Here’s a little bit about the book from the authors: The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is…
Continue Reading
2017 February 27 People who can spread ideas–win. A wonderful video by Seth Godin. Key points: Market to the extremists in a market: early adopters, innovators, laggards. These are the people who care. Figure out who cares and connect to them. READY TO EXPLORE THE FULL PROCESS? Join our community…
Continue Reading
2017 February 26 But let me tell you when I might demand that you take my name off the door. That will be the day when you spend more time trying to make money and spend less time trying to make advertising–our kind of advertising. –Leo Burnett READY TO EXPLORE…
Continue Reading
2017 February 25 For a vibrant website, one that has helpful content for your customers and is easily indexed (Search Engine Optimized–SEO), it must include these 5 items: Designed to be Mobile Friendly This means that your customers and potential customers can easily view and use your website on smartphones and…
Continue Reading
2017 February 24 The interview itself is the purpose of the work [not the story]. Dave Isay. Ask the big life questions. Pour your attention into the interview. Be an active participant in the conversation. Remember it’s not the “story” that matters. Say thank you. Dave Isay: Everyone around you…
Continue Reading