Product: Food
Sunrise Natural Granola (Example Name)
A/B Test
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- Color
Control
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- Offer
- Social proof
- Hero image
- Call-to-action
- Copy
Conversion Rate Metric
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- Advertisement view to sale (quantity)
Test A: Landing page: Offer
Test A: Landing page: Benefits
Test A: Landing page: Social Proof
Test B: Landing page: Offer
Test B: Landing page: Benefits
Test B: Landing page: Social Proof