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Competitive Intelligence

Competitive Intelligence | Does it Lead to a Good Business Strategy?

“…and so we decided to develop our new product based on who we didn’t want as a client.” I’ve used this unconventional long-term strategy to launch successful businesses, help not-for-profit organizations (NGO) to grow, and to teach strategic planning during interactive training retreats. Note | Competitive Intelligence (CI) is Part 2 of a multipart series…