Marketing the Arts to Death | How Lazy Language is Killing Culture. “The book is about how the arts use an outdated, hackneyed and often meaningless promotional language to appeal to diminishing audiences of aging fans. And it’s about creating a new, relevant, persuasive language that appeals to new audiences.” Not only have I read…
Blue Ocean Strategy, is an excellent marketing strategy book, one that I regularly reference Check it out on Amazon.com. Here’s a little bit about the book from the authors | “The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and…
“When consumers today need or want something, they reflexively reach for their phones. They want the right answer, right away. Is there room for brands in these moments? [Google’s] latest research says “yes.” Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video. ” Learn more from…
There comes a time when you need to start testing your marketing and advertising strategies. Check out this article in Business 2 Community. They describe the techniques of: | Video Marketing | Sponsored | Poolfunding | Mobile | Paid Advertising Photography by Xiaojie2020
One of the most challenging goals for any organization is how to successfully get the word out about your product or service. I’ve tried everything from traditional media ads (TV, radio, newspapers, billboards) to social media (Websites, YouTube, Facebook, Instagram, Pinterest, Twitter, Google Ads, etc.), to stores (Amazon, Etsy, Apple, Google) to interviews/earned advertising (newspapers,…