Marketing

Why Online Video Is a Must-Have

Why Online Video Is a Must-Have for Your Mobile Marketing Strategy

“When consumers today need or want something, they reflexively reach for their phones. They want the right answer, right away. Is there room for brands in these moments? [Google’s] latest research says “yes.” Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video. ” Learn more from…

Strategic Marketing & Advertising

Strategic Marketing & Advertising | Part 1

One of the most challenging goals for any organization is how to successfully get the word out about your product or service.  I’ve tried everything from traditional media ads (TV, radio, newspapers, billboards) to social media (Websites, YouTube, Facebook, Instagram, Pinterest, Twitter, Google Ads, etc.), to stores (Amazon, Etsy, Apple, Google) to interviews/earned advertising (newspapers,…