Marketing the Arts to Death | How Lazy Language is Killing Culture. “The book is about how the arts use an outdated, hackneyed and often meaningless promotional language to appeal to diminishing audiences of aging fans. And it’s about creating a new, relevant, persuasive language that appeals to new audiences.” Not only have I read…
Joséphine Bonaparte, Empress of France, was a self-taught master of client service. Without her diplomatic work, there wouldn’t have been an Emperor Napoléon Bonaparte or French Empire. What can she can teach us about the nature of client service and how it exceeds customer service? Note | Client vs. Customer is Part 1 of a…
“We’re not there to give the client what they want. We’re there to give the client what they need.” | David Droga, Creative Chairman, Droga5 Sal Maskela, YouTube and TV host, interviews David Droga and Emily Anderson, Creative Director, Ogilvy. Photography by Johan Godínez