Tag Archive for marketing strategy

Advertising Finding Your Ideal Client

Advertising | Finding Your Ideal Client

This story isn’t for Fortune 100 companies. Large companies that have been around for a while are more willing to develop an advertising strategy that has measurables other than increasing revenue.  “Increasing brand awareness…” comes to mind. That’s partly due to the traditional advertising industry’s success at changing the story from revenue to other measurables…

The Story of Maybe

The Story of Maybe | Facebook Like vs. YouTube Subscribe

“Maybe.”  When you’ve asked a person out for coffee and their response is “maybe” that’s the equivalent to a Facebook “Like.”  Their response could mean: If I don’t have anything else to do, let’s have coffee. If something better doesn’t come along, we can have coffee. If I don’t end up binge-watching my favorite show,…

Successful Social Media Strategy

Successful Social Media Strategy | 5 Things Your Video Must Include

Video is the future of social media. Not surprising, since it remains the best method for communicating critical information AND provoking a particular feeling in people. In 15 to 60 seconds a successful video must accomplish the same things that a 90-minute feature film accomplishes. Plot The Greeks had it right:  we love drama. They…

Strategic Marketing & Advertising

Strategic Marketing & Advertising | Part 1

One of the most challenging goals for any organization is how to successfully get the word out about your product or service.  I’ve tried everything from traditional media ads (TV, radio, newspapers, billboards) to social media (Websites, YouTube, Facebook, Instagram, Pinterest, Twitter, Google Ads, etc.), to stores (Amazon, Etsy, Apple, Google) to interviews/earned advertising (newspapers,…