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Advertising Finding Your Ideal Client

Advertising | Finding Your Ideal Client

This story isn’t for Fortune 100 companies. Large companies that have been around for a while are more willing to develop an advertising strategy that has measurables other than increasing revenue.  “Increasing brand awareness…” comes to mind. That’s partly due to the traditional advertising industry’s success at changing the story from revenue to other measurables…



What’s the benefit of planning?  It’s creating the time structure that leads to success.  And with a good plan, I no longer have to think too much about the series of actions that need to happen during a certain time interval.  This allows for time to discover those amazing unplanned moments. A better way to…