Tag Archive for derek sivers

The Story of Maybe

The Story of Maybe | Facebook Like vs. YouTube Subscribe

“Maybe.”  When you’ve asked a person out for coffee and their response is “maybe” that’s the equivalent to a Facebook “Like.”  Their response could mean: If I don’t have anything else to do, let’s have coffee. If something better doesn’t come along, we can have coffee. If I don’t end up binge-watching my favorite show,…



Derek Sivers is adamant that change is a necessary part of life, with his litmus test being: When he feels too comfortable in any aspect of his life, he changes.   For example, he sold CDBaby, left America, and now lives in New Zealand.  All because he had become too comfortable at his own company…

Strategic Marketing & Advertising

Strategic Marketing & Advertising | Part 1

One of the most challenging goals for any organization is how to successfully get the word out about your product or service.  I’ve tried everything from traditional media ads (TV, radio, newspapers, billboards) to social media (Websites, YouTube, Facebook, Instagram, Pinterest, Twitter, Google Ads, etc.), to stores (Amazon, Etsy, Apple, Google) to interviews/earned advertising (newspapers,…