Tag Archive for business strategy

Recession A Good Time to Start or Expand Your Business | Part 1

Recession | A Good Time to Start or Expand Your Business? | Part 1

“Big opportunities come infrequently.  When it’s raining gold, reach for a bucket, not a thimble.” | Warren Buffett, 2009 letter to shareholders of Berkshire Hathaway, page 15, paragraph 1. This was one of Buffet’s statements during the 2000s Great Recession and it’s worth thinking about as well as looking at the numbers from this particularly…

Strategic Marketing & Advertising

Strategic Marketing & Advertising | Part 2

It’s no surprise that word-of-mouth remains the best method of advertising.  But contrary to what seems logical, your successful marketing strategy should revolve around identifying and engaging with The 2nd Person who is interested in hearing and retelling your story. While these people are still part of your extremist/early adopters (Otaku as Seth Godin describes),…

Competitive Intelligence

Competitive Intelligence | Does it Lead to a Good Business Strategy?

“…and so we decided to develop our new product based on who we didn’t want as a client.” I’ve used this unconventional long-term strategy to launch successful businesses, help not-for-profit organizations (NGO) to grow, and to teach strategic planning during interactive training retreats. Note | Competitive Intelligence (CI) is Part 2 of a multipart series…

Advertising Finding Your Ideal Client

Advertising | Finding Your Ideal Client

This story isn’t for Fortune 100 companies. Large companies that have been around for a while are more willing to develop an advertising strategy that has measurables other than increasing revenue.  “Increasing brand awareness…” comes to mind. That’s partly due to the traditional advertising industry’s success at changing the story from revenue to other measurables…