Tag Archive for advertising strategy

Strategic Marketing & Advertising

Strategic Marketing & Advertising | Part 2

It’s no surprise that word-of-mouth remains the best method of advertising.  But contrary to what seems logical, your successful marketing strategy should revolve around identifying and engaging with The 2nd Person who is interested in hearing and retelling your story. While these people are still part of your extremist/early adopters (Otaku as Seth Godin describes),…

Advertising Finding Your Ideal Client

Advertising | Finding Your Ideal Client

This story isn’t for Fortune 100 companies. Large companies that have been around for a while are more willing to develop an advertising strategy that has measurables other than increasing revenue.  “Increasing brand awareness…” comes to mind. That’s partly due to the traditional advertising industry’s success at changing the story from revenue to other measurables…

The Story of Maybe

The Story of Maybe | Facebook Like vs. YouTube Subscribe

“Maybe.”  When you’ve asked a person out for coffee and their response is “maybe” that’s the equivalent to a Facebook “Like.”  Their response could mean: If I don’t have anything else to do, let’s have coffee. If something better doesn’t come along, we can have coffee. If I don’t end up binge-watching my favorite show,…

Successful Social Media Strategy

Successful Social Media Strategy | 5 Things Your Video Must Include

Video is the future of social media. Not surprising, since it remains the best method for communicating critical information AND provoking a particular feeling in people. In 15 to 60 seconds a successful video must accomplish the same things that a 90-minute feature film accomplishes. Plot The Greeks had it right:  we love drama. They…