“Big opportunities come infrequently. When it’s raining gold, reach for a bucket, not a thimble.” | Warren Buffett, 2009 letter…
Advertising Techniques | Promotions
While most households may not use the term cash flow, they’re very aware of the philosophy behind the term since…
Strategic Marketing & Advertising | Part 2
It’s no surprise that word-of-mouth remains the best method of advertising. But contrary to what seems logical, your successful marketing…
Competitive Intelligence | Does it Lead to a Good Business Strategy?
“…and so we decided to develop our new product based on who we didn’t want as a client.” I’ve used…
Client vs. Customer
Joséphine Bonaparte, Empress of France, was a self-taught master of client service. Without her diplomatic work, there wouldn’t have been…