Many industries use The 3-Legged Stool metaphor to describe the foundation of success. The metaphor is based on the minimum…
RECESSION | A Good Time to Start or Expand Your Business? | Part 1
“Big opportunities come infrequently. When it’s raining gold, reach for a bucket, not a thimble.” | Warren Buffett, 2009 letter…
ADVERTISING TECHNIQUES | Offering Credit
While most households may not use the term cash flow, they’re very aware of the philosophy behind the term since…
STRATEGIC MARKETING | Finding the 2nd Person
It’s no surprise that word-of-mouth remains the best method of advertising. But contrary to what seems logical, your successful marketing…
COMPETITIVE INTELLIGENCE | Does it Lead to a Good Business Strategy?
“…and so we decided to develop our new product based on who we didn’t want as a client.” I’ve used…