Strategy

Recession A Good Time to Start or Expand Your Business | Part 1

Recession | A Good Time to Start or Expand Your Business? | Part 1

“Big opportunities come infrequently.  When it’s raining gold, reach for a bucket, not a thimble.” | Warren Buffett, 2009 letter to shareholders of Berkshire Hathaway, page 15, paragraph 1. This was one of Buffet’s statements during the 2000s Great Recession and it’s worth thinking about as well as looking at the numbers from this particularly…

Strategic Marketing & Advertising

Strategic Marketing & Advertising | Part 2

It’s no surprise that word-of-mouth remains the best method of advertising.  But contrary to what seems logical, your successful marketing strategy should revolve around identifying and engaging with The 2nd Person who is interested in hearing and retelling your story. While these people are still part of your extremist/early adopters (Otaku as Seth Godin describes),…

Competitive Intelligence

Competitive Intelligence | Does it Lead to a Good Business Strategy?

“…and so we decided to develop our new product based on who we didn’t want as a client.” I’ve used this unconventional long-term strategy to launch successful businesses, help not-for-profit organizations (NGO) to grow, and to teach strategic planning during interactive training retreats. Note | Competitive Intelligence (CI) is Part 2 of a multipart series…

Why Online Video Is a Must-Have

Why Online Video Is a Must-Have for Your Mobile Marketing Strategy

“When consumers today need or want something, they reflexively reach for their phones. They want the right answer, right away. Is there room for brands in these moments? [Google’s] latest research says “yes.” Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video. ” Learn more from…

Successful Social Media Strategy

Successful Social Media Strategy | 5 Things Your Video Must Include

Video is the future of social media. Not surprising, since it remains the best method for communicating critical information AND provoking a particular feeling in people. In 15 to 60 seconds a successful video must accomplish the same things that a 90-minute feature film accomplishes. Plot The Greeks had it right:  we love drama. They…

Strategic Marketing & Advertising

Strategic Marketing & Advertising | Part 1

One of the most challenging goals for any organization is how to successfully get the word out about your product or service.  I’ve tried everything from traditional media ads (TV, radio, newspapers, billboards) to social media (Websites, YouTube, Facebook, Instagram, Pinterest, Twitter, Google Ads, etc.), to stores (Amazon, Etsy, Apple, Google) to interviews/earned advertising (newspapers,…