Many industries use The 3-Legged Stool metaphor to describe the foundation of success. The metaphor is based on the minimum number of points needed to define a 2-dimensional plane in 3-dimensional space. This lead to the development of the actual 3-legged stool, having the minimum number of legs needed for stability. The idea was later…
While most households may not use the term cash flow, they’re very aware of the philosophy behind the term since the majority of us are on a fixed budget (salary, hourly wages, or retirement income). If you’re a B2C (Business to Consumer) organization and your product or service is outside of the scope of a…
Joséphine Bonaparte, Empress of France, was a self-taught master of client service. Without her diplomatic work, there wouldn’t have been an Emperor Napoléon Bonaparte or French Empire. What can she can teach us about the nature of client service and how it exceeds customer service? Note | Client vs. Customer is Part 1 of a…
This is a story for small and mid-size businesses; the ones who have been around for at least 2 years. Why? The strategy for startups is significantly different. I’ll cover that area in a future series of stories. And, as I claimed in the first part of this series: “This story isn’t for Fortune 100…
Many industries use The 3-Legged Stool metaphor to describe the foundation of success. The metaphor is based on the minimum number of points needed to define a 2-dimensional plane in 3-dimensional space. This lead to the development of the actual 3-legged stool, having the minimum number of legs needed for stability. The idea was later…
This story isn’t for Fortune 100 companies. Large companies that have been around for a while are more willing to develop an advertising strategy that has measurables other than increasing revenue. “Increasing brand awareness…” comes to mind. That’s partly due to the traditional advertising industry’s success at changing the story from revenue to other measurables…
We’ve recently completed a two-month long process of interviewing people for a job. Over 300 hundred people applied and, as usual, it was as much of a learning process for us as it was for the people we interviewed. Over the last 10 years, we’ve developed a process of screening applicants that addresses both our…
For a vibrant website, one that has helpful content for your customers and is easily indexed (Search Engine Optimized–SEO), it must include these 5 items: Designed to be Mobile-Friendly This means that your customers and potential customers can easily view and use your website on smartphones and tablets with any type of browser or operating…
Vimeo (Video + Me) is known as the go-to video website for high-quality film and video. Here’s their take on the key attributes of a killer product video: Context Show and tell Tell your story Beautify your home Cater to your target audience Don’t use scare tactics Give your video personality Call to action Connect…
One of the important lessons I’ve learned is the need to maintain momentum while working on a project. Benefits | It’s fun! While we’re technically working, it never seemed like work because the time just flew by. We finished our week-long project a half day early which allowed us even more time to experiment than…