How To

Advertising Finding Your Ideal Client

Advertising | Finding Your Ideal Client

This story isn’t for Fortune 100 companies. Large companies that have been around for a while are more willing to develop an advertising strategy that has measurables other than increasing revenue.  “Increasing brand awareness…” comes to mind. That’s partly due to the traditional advertising industry’s success at changing the story from revenue to other measurables…

Momentum

Momentum

One of the important lessons I’ve learned is the need to maintain momentum while working on a project. Benefits | It’s fun!  While we’re technically working, it never seemed like work because the time just flew by. We finished our week-long project a half day early which allowed us even more time to experiment than…