People Who Can Spread Ideas Win

People Who Can Spread Ideas | Win

People who can spread ideas–win.  A wonderful video by Seth Godin.

Key points |

  • Is it remarkable?
  • Market to the extremists in a market (otaku)–early adopters, innovators, laggards.  These are the people who care.
    • They’re the ones who are listening.
  • Figure out who does care and connect to them.

 

Photography by Louise Lyshøj

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